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Privacy Policy


The Tennis Channel, Inc. ("Tennis Channel") operates the internet website located at  This Privacy Policy describes how Tennis Channel collects, uses and shares personally identifiable information ("PII") obtained from and about individuals located in the U.S.  Tennis Channel operates general audience websites, and does not knowingly collect PII from children under 13 years of age.  From time to time Tennis Channel may revise this Privacy Policy to reflect industry initiatives or changes in the law, our PII collection and use practices, the features of our website(s) or technology.  If we make revisions that change the way we collect or use your PII, those changes will be posted in this Privacy Policy and the effective date will be noted at the beginning of this Policy.  Therefore, you should review it periodically so that you are up to date on our most current policies and practices.  If Tennis Channel materially changes its practices regarding collection or use of your PII, your PII will continue to be governed by the Policy under which it was collected unless you have been provided notice of and have not objected to the change.

General.  Tennis Channel collects personally identifiable information ("PII" -- that is, information such as your full name, email address, mailing address or telephone number) in order to create or enhance our relationship with you. When Tennis Channel collects PII from you it is because you are voluntarily submitting the information to us in order to participate in activities like sweepstakes, contests, games, surveys, forums, subscription registrations, in connection with content or suggestions you submit to us, chats or bulletin boards, or because you want us to furnish you with products, services or information.
Cookies.  Cookies are small bits of information that Tennis Channel websites place on the hard drive of your computer. Cookies remember information about your activities on our site(s) and enable Tennis Channel to make your visits to our site(s) more enjoyable. For example, cookies can store your password for easy logon to a site you have previously visited.  Information about your activities on the Tennis Channel site(s) and other non-personally identifiable information about you may also be used to limit the online ads you encounter to those we believe are consistent with your interests.
Third party advertisements displayed on Tennis Channel sites may also contain cookies.  Tennis Channel does not control these cookies and visitors to the Tennis Channel website(s) should check the privacy policy of the advertiser to see whether and how it uses cookies.  See the "Notice" section below for more information on third party advertisements.  Tennis Channel may use cookies and similar tools to relate your use of the Tennis Channel's website(s) to your PII obtained from you or a reputable third party.  For example, if you have asked us to provide you information about Tennis Channel's upcoming products or promotions, cookie and/or click stream data about your activities may allow Tennis Channel to limit the materials provided you to items we think you will find interesting, based on your prior online activities and preferences. However, if Tennis Channel wishes to combine your personal and cookie or click stream information in this manner, Tennis Channel will obtain your express affirmative consent.  
You can program your computer to warn you each time a cookie is being sent or to refuse cookies completely. However, without cookies you may not have access to certain features on the Tennis Channel's website(s).

When you voluntarily provide PII to Tennis Channel, Tennis Channel will make sure you are informed about who is collecting the information, how and why the information is being collected and the types of uses Tennis Channel will make of the information.  At the time you provide your PII, Tennis Channel will notify you of your options regarding our use of your PII, including whether we will share it with outside companies (See "Choice" below).  This Policy describes the types of other companies that may want to send you information about their products and services and therefore may want to share your personal information (See "Use" below).
Sometimes we collect PII from consumers in manual form such as a post card or subscription form. Providing detailed notice in those situations often proves impractical, so consumers will instead be provided with a short notice that describes how to obtain the full text of this Policy and other relevant information from us.
Tennis Channel's website(s) may be linked to Internet sites operated by other companies.  Some of these third party sites may be co-branded with the logo of Tennis Channel or an affiliated entity, even though they are not operated or maintained by Tennis Channel (for example, the co-sponsored chat pages, or advertising sponsor pages).  Tennis Channel's website(s) also carry advertisements from other companies. Tennis Channel is not responsible for the privacy practices of websites operated by third parties that are linked to our sites or for the privacy practices of third party or national Internet advertising companies. Once you have left a Tennis Channel site via such a link or by clicking on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine how they will handle any PII they collect from you.
Tennis Channel's website(s) may also be linked to sites operated by companies affiliated with Tennis Channel.  Although all Tennis Channel entities adhere to Tennis Channel's Privacy Policy located at, visitors to those affiliated sites should still refer to the affiliated sites' separate privacy policies and practices, which may differ in some respects from this Policy.  
Some of the advertisements that appear on the Tennis Channel's website(s) are delivered to you by national Internet advertising companies such as 24/7Real Media.  These companies utilize certain technologies to deliver advertisements and marketing messages and to collect anonymous information about your visit to Tennis Channel sites, including information about the banner ads they display, any cookie they place on your computer and your IP address.  To opt out of information collection by these companies, or to obtain information about the technologies they use or their own privacy policies, please visit:
Tennis Channel will use your PII in a manner that is consistent with this Policy.  Tennis Channel may share your PII with companies that are affiliated with it.  Tennis Channel may also share your PII with companies that are not affiliated with Tennis Channel, but would like to send you information about their products and services.  For example, some of the companies who supply prizes for Tennis Channel contests may have special offers or promotions that might be of interest to users of the Tennis Channel website(s). However, you will always have the opportunity to instruct Tennis Channel not to share your information with third parties.  Tennis Channel employees, agents and contractors must have a legitimate business reason to obtain access to your PII.  Contractors or agents who help Tennis Channel manage its information activities (e.g., sweepstakes administration, order fulfillment, statistical analyses) may only use PII to provide Tennis Channel with a specific service and not for any other purpose.
Tennis Channel may also enter into agreements with outside companies that possess the technology that allows Tennis Channel to customize the advertising and marketing messages you receive on the Tennis Channel's website(s).   Your non-PII and click stream data about your activities on the Tennis Channel's website(s) may be shared with these companies so this customization can be accomplished.  These companies will not share your information with any third party or use it for any other purpose.  Anonymous click stream and demographic information may also be shared with Tennis Channel's advertisers and business partners.
There may be instances when Tennis Channel may disclose PII without providing you with a choice in order to protect the legal rights of Tennis Channel, other affiliated entities or Tennis Channel employees, agents and contractors; to protect the safety and security of visitors to the Tennis Channel's website(s); to protect against fraud or for risk management purposes; or to comply with the law or legal process.  In addition, if Tennis Channel sells all or part of its business or makes a sale or transfer of assets or is otherwise involved in a merger or business transfer, Tennis Channel may transfer your PII to a third party as part of that transaction.
Tennis Channel uses reasonable administrative, technical, personnel and physical measures to safeguard PII in its possession against loss, theft and unauthorized use, disclosure or modification.  In addition, Tennis Channel uses reasonable methods to make sure that PII is accurate, up-to-date and appropriately complete.
Tennis Channel has implemented procedures for you to access, correct or delete your PII.
To access your PII, send an e-mail with the word "Privacy" in the subject line to, or write to the Tennis Channel Internet Privacy Information at The Tennis Channel, Inc., Business and Legal Affairs, 2850 Ocean Park Blvd., Suite 150, Santa Monica, California 90405, requesting a listing of the PII that is on file that you have provided or that has been obtained from a third party.  Tennis Channel will provide you with a list of your PII within thirty (30) calendar days from receipt of your request.  There may be certain instances when Tennis Channel may not be able to provide the PII, such as when access would violate the privacy of another individual or when access is prohibited by law.
In the event the PII on file is incorrect, you may correct the PII by sending a written request for correction to Tennis Channel Internet Privacy Information at The Tennis Channel, Inc., Business and Legal Affairs, 2850 Ocean Park Blvd., Suite 150, Santa Monica, California 90405, including (1) all of the incorrect PII, (2) the corrections that you wish to make to your PII, and (3) your signature authorizing such changes. Tennis Channel will then correct the PII in its database and send a written confirmation to you within forty-five (45) business days.
If for any reason you wish to stop all future communications from the Tennis Channel site(s), you may send an e-mail with the word "Privacy" in the subject line to, or write to Tennis Channel Internet Privacy Information at The Tennis Channel, Inc., Business and Legal Affairs, 2850 Ocean Park Blvd., Suite 150, Santa Monica, California 90405, requesting that your PII be permanently removed from the Tennis Channel's website database.  Tennis Channel will send a written confirmation of such removal to you within thirty (30) calendar days of receipt of your request.  E-mails sent to for purposes other than communication about PII may not be acknowledged or responded to.

If you have concerns regarding privacy, your use of the Tennis Channel's website(s), or the collection and use of PII, you may contact the following FSIM representative:

The Tennis Channel, Inc.
Business & Legal Affairs
2850 Ocean Park, Blvd., Suite 150
Santa Monica, California 90405
Telephone: (310) 314-9400

You may also request a written response to your concerns, which will be made no later than thirty (30) days after you contact Tennis Channel. 

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