LOS ANGELES, February 17, 2006 —
Program Shows how to Arrange Unforgettable Tennis Vacations, On and Off the Court, in the World’s Top Tennis Cities
The Tennis Channel, the 24-hour multimedia destination dedicated to tennis and the active lifestyle that surrounds it, will unveil an original series this weekend devoted to tennis travel, Destination Tennis. The series’ first episode will premiere Sunday, Feb. 19, at 7:30 p.m. ET.
Destination Tennis will take viewers around the world, and show them how to enjoy great tennis vacations in the most glamorous cities on the men’s and women’s professional tennis tours. Each episode demonstrates how to enjoy a specific tennis lifestyle vacation opportunity in a pro tournament city, whether or not the tour’s in town. Audiences will be introduced to the local tennis history, culture and scene, and will be immersed in the many related healthy lifestyle activities.
“Whether you’re traveling with family and friends, or on your own, Destination Tennis helps you get the best out of your next tennis vacation – both on and off the court,” said Bruce Rider, executive vice president, programming and marketing, The Tennis Channel. “We’ll find the perfect tennis opportunities, unique attractions, local flavor and healthy, fun activities for your time away from the court.”
The series will also explore each locale and all it has to offer, and present firsthand information that will reinvigorate the passion for tennis in players of all ages and skill levels. Destination Tennis will provide viewers with the best ways to navigate the city and its attractions, visit top resorts with tennis facilities, and get the inside scoop on the unique people, places, and history that make up the panorama of the local tennis and lifestyle scene.
Mieke Buchan hosts the new series. The Australian entertainment journalist cut her teeth covering World Cup Soccer on Australia’s SBS TV, and has been a host on National Geographic Channel, and Music Plus TV. Buchan also was the face and voice of “Sydney Summer,” the city’s national television advertising campaign, and covered the Super Bowl for Australian television.
For its inaugural installment, Destination Tennis heads for one of the world’s top travel locales: Las Vegas. Beyond its court-speckled landscape, the city boasts a rich tennis tradition that runs from the famed Alan King Tennis Classic to the Tennis Channel Open, the return of annual, professional tennis after a two-decade hiatus. The series balances Las Vegas’ renowned glitz and glamour with a rarely seen side of its tennis lifestyle wonderland. Buchan discovers the best places to play, from exclusive private clubs to Las Vegas’ great public tennis facilities, and gets lessons from local pro David Pate, a former doubles player with 18 ATP tour wins under his belt. She also takes viewers on an outdoor adventure beyond the city, exploring the natural beauty of the Valley of Fire and other desert parks that surround Las Vegas. In between reports on the latest shops, resorts and assorted nightlife, Buchan spends time at the charter school founded by all-time great Andre Agassi, Las Vegas’ most celebrated tennis son.
“The launch of Destination Tennis further evolves the complete tennis category as an aspect of The Tennis Channel brand,” said Ken Solomon, chairman and CEO, The Tennis Channel. “With our unsurpassed pro tournament rights we’ve built the most concentrated single-sport property in the media business, and will continue to invest in relevant, lifestyle series programming as we develop the world’s premier multiplatform tennis resource.”
The series premiere is just in time for “Panasonic presents the Tennis Channel Open,” the network’s ATP tournament and week-long festival of tennis, Feb. 27-March 5. The event will be held at the new Amanda & Stacy Darling Memorial Tennis Center, and will feature a number of tennis entertainment activities including women’s and juniors tournaments. The Tennis Channel Open will be televised exclusively by The Tennis Channel.
Destination Tennis’ premiere show will be replayed throughout the month. Future episodes and locations in the series will be announced at later dates.
The Tennis Channel (www.thetennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to tennis and the healthy, active lifestyle that surrounds it. As the most concentrated single-sport network on television, the brand combines comprehensive sports coverage with health, fitness, pop culture, lifestyle and travel programming. Fifty-two week tournament telecast rights include the US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup, offering compelling coverage of the game’s most dramatic rivalries and energetic personalities.
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