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THE TENNIS CHANNEL LAUNCHES AFFILIATE EXTRANET

SANTA MONICA, August 3, 2005

The Tennis Channel, the 24-hour cable television network devoted to tennis and other racquet sports, has launched an online extranet site for its affiliates. The Tennis Channel Extranet allows affiliates to access the network’s marketing tools, events schedule and promotional opportunities. Randy Brown, senior vice president, distribution, made the announcement today.

“As the network continues to grow and expand its distribution throughout the U.S., it’s vital that our affiliates have access to the types of resources that the extranet provides,” said Brown. “We have the infrastructure in place now to offer this additional benefit to them and increase our value as a partner.”

Affiliates can access The Tennis Channel Extranet at http://www.thetennischannel.com/affiliates, where they will be prompted to register by entering the username “tennis” and password “channel.” After completing the registration form and selecting personal usernames and passwords, affiliates will have 24-hour access to customer service and other support materials including logos, fact sheets, programming information, demographic data, photos, ad slicks, bill inserts, banners, premiums, on-air promos, taggable spots and more.

In support of The Tennis Channel Extranet’s launch, the network is offering various prizes to the first 200 affiliate registrants, including stereo headphones and other items.

The Tennis Channel (www.thetennischannel.com) is the 24-hour cable television network devoted to tennis and other racquet sports, and provides unparalleled coverage of the game, its elite championships and its superstar athletes. The network’s comprehensive coverage includes telecasts of the US Open Series, ATP Masters Series, top-tier WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup. The Tennis Channel also showcases instruction from the finest teachers, legendary matches, in-depth profiles of the greatest players, analysis and news, the latest on equipment, and tennis getaways. 

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For Further information:
Eric Abner , Tennis Channel, 310-314-9445 or eabner@tennischannel.com