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THE TENNIS CHANNEL PROMOTES TWO, LAUNCHES 11

SANTA MONICA, July 25, 2005

Distribution Team’s Mike Kim, John Sorrells Both Upped from Account Manager to Account Director as Network Adds 11 Systems

Today at the CTAM Summit 05, The Tennis Channel announced the advancement of Mike Kim, based in the network’s Los Angeles headquarters, and John Sorrells, stationed in its Atlanta office, both from account manager to account director in their respective regions of operation. The network also noted launches on 11 additional systems this month, following a June that saw new carriage on 19 systems.

“Mike and John have demonstrated creativity and dedication toward the growth of our network,” said Randy Brown, senior vice president, distribution. “Each has worked tirelessly to nurture affiliate relationships in their territories, and our overall distribution success wouldn’t be what it is without their talent and determination. Both promotions are highly deserved.”

Kim continues to guide The Tennis Channel’s West Coast distribution efforts in his new position, seeing to a territory comprised of Alaska, Arizona, California, Hawaii, Nevada, Oregon and Washington. He came to the network in July 2003, after having served four years as a point-of-sale manager at Showtime, also based in Los Angeles. In that capacity Kim handled all call center responsibilities for numerous MSOs in the western region.

Based in Atlanta, Sorrells is responsible for network distribution in Illinois, Indiana, Iowa, Kentucky, Michigan, Ohio, Tennessee, Wisconsin and throughout the Caribbean. He joined The Tennis Channel in September 2003 after seven-and-a-half years at Fox Cable Networks, where he was a manager in charge of distribution throughout the Southeast.

In addition to the promotions of Kim and Sorrells, Brown also detailed recent system launches and noted a series of large-market rollouts planned for The Tennis Channel in the months ahead. Following 19 launches in June, the network has broadened its carriage by 11 systems so far this month. These began with St. Thomas in the U.S. Virgin Islands (Choice Communications); Martinsburg, W.Va. (Adelphia); and Dallas (Comcast); on July 1. On July 6 The Tennis Channel launched in Manchester, N.H. (Comcast); Mitchell, S.D. (Midcontinent/Comcast); and Boston (Comcast). Hannaford, N.D. (Midcontinent/Comcast), began carrying The Tennis Channel on July 13, followed by Jacksonville (Comcast) and Vero Beach (Comcast) in Florida July 15. Tacoma/Pierce, Wash. (Click! Network), on July 20 and Santa Fe, N.M. (Comcast) on July 25 round out the network’s list of new systems in July. 

Beyond this month, The Tennis Channel expects to launch the network on systems in a series of top DMAs over the remainder of the year, including Boston, Washington, Seattle, Minneapolis, Sacramento and Jacksonville.

The Tennis Channel (www.thetennischannel.com) is the 24-hour cable television network devoted to tennis and other racquet sports, and provides unparalleled coverage of the game, its elite championships and its superstar athletes. The network’s comprehensive coverage includes telecasts of the US Open Series, ATP Masters Series, top-tier WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup. The Tennis Channel also showcases instruction from the finest teachers, legendary matches, in-depth profiles of the greatest players, analysis and news, the latest on equipment, and tennis getaways. 

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For Further information:
Eric Abner, Tennis Channel, 310-314-9445 or eabner@tennischannel.com