SAN FRANCISCO, April 4, 2005 —
Stars for Stars Awards Gala to premiere April 10 at 7 p.m. ET
All-Star Rally for Relief to debut on April 16 at 8 p.m. ET
Today at the 2005 NCTA National Show, The Tennis Channel announced that it will air two exclusive specials that celebrate both the excellence of the world’s best players as well as their philanthropic side. On April 10, at 7 p.m. ET, tennis fans will get a front-row seat for Stars for Stars – A Celebration of Tennis Excellence. The award show gala, held on March 22 at the NASDAQ-100 Open, honors tennis’ best performers from 2004. The following week, on Monday, April 10, at 8 p.m. ET, tennis fans will be treated to match play and off-court fun from the ATP All-Star Rally for Relief held on March 11 at the Pacific Life Open to benefit UNICEF.
“We’re happy that The Tennis Channel is the place where fans can watch these two events, which both allow the personalities of the world’s best tennis players to come shine in glamorous, fun environments,” said Bruce Rider, executive vice president, programming and marketing, The Tennis Channel. “It’s a great opportunity to see usual competitors Andy Roddick and Roger Federer joking around, or Maria Sharapova dressed to the nines.”
The Stars for Stars – A Celebration of Tennis Excellence is emceed by US Open television personality Michael Barkann, and features tennis stars Daniela Hantuchova and Todd Martin as presenters. The awards gala presented 19 awards won by 14 different players, including three each for both Federer (Player of the Year, Fan Favorite, Stefan Edberg Sportsman of the Year) and Sharapova (Player of the Year, Fan Favorite, Most Improved Player).
The ATP All-Star Rally for Relief launched a new global partnership with UNICEF called ACE (Assisting Children Everywhere). Most of the world’s top 10 players lent their time and energy to the crowd-pleasing show. Among the highlights were such stars as Federer, Roddick, Lleyton Hewitt, Andre Agassi, Kim Clijsters, Elena Dementieva and Lindsay Davenport, each helping to pass UNICEF buckets throughout the crowd for additional donations.
The Tennis Channel (www.thetennischannel.com) is the cable television network devoted to tennis and other racquet sports, and provides unparalleled coverage of the game, its elite championships and its superstar athletes. The network’s comprehensive coverage includes telecasts of the US Open Series, ATP Masters Series, top-tier WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup. The Tennis Channel also showcases instruction from the finest teachers, legendary matches, in-depth profiles of the greatest players, analysis and news, the latest on equipment, and tennis getaways.