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The Tennis Channel Adds 'Love' To The Big Apple

LOS ANGELES, October 27, 2003

The Tennis Channel, the 24-hour cable television network devoted exclusively to tennis and other exciting racquet sports, launches November 19, 2003, on Time Warner Cable to customers in New York and New Jersey, including the coveted boroughs of Manhattan, Queens, Staten Island and Brooklyn. Additionally, cable customers in areas such as Boston and Washington, D.C. will begin receiving access to the channel through distribution deals with RCN and Lexcom. The announcement was made today by David Meister, chairman and chief executive officer, The Tennis Channel.

Time Warner Cable of New York and New Jersey, which currently serves over 1.4 million customers, will launch The Tennis Channel along with NBA TV, three Fox Sports Digital Networks and Fuel to customers in Manhattan, Queens, Staten Island, Brooklyn, Mt. Vernon, N.Y., mid-Hudson Counties, N.Y. and Bergen and Hudson counties, N.J. on November 19 on their new Digital Sports Tier. The Tennis Channel will also become available on Time Warner Digital Cable in November in the following markets nationwide: Jacksonville, Miss.; Beaumont, Texas; Columbus, Ohio; San Antonio, Texas; and Raleigh-Durham, N.C.

Other November launches for The Tennis Channel include Cox Cable in Lafayette, La., Jonesboro, Ark;,RCN in Washington, D.C. and Boston; and Lexcom in Greensboro, High Point and West Salem, N.C.

"The Tennis Channel offers unique and compelling programming that is now available to more than 25 percent of U.S. cable homes, just six months after our launch," said Meister. "We are excited about all this growth in November, but the Time Warner launch is especially gratifying, since New York City is the advertising and financial capital of world, and we will be in front of some of most influential decision makers in our business."

The increased Tennis Channel distribution is just in time for Cup Championships action. The Tennis Channel's coverage begins on November 19 with The Fed Cup Championship Final Four which includes the USA Team coached by Billie Jean King and featuring Martina Navratilova. Additionally, the channel brings The Davis Cup Finals to tennis fans Nov 28 through November 30.

The Tennis Channel original series No Strings will feature an episode with James Blake providing an in-depth, personal profile of the former No. 1-ranked U.S. Junior and Harvard University All-American. Blake turned professional in 1999, signed with a modeling agency in 2001 and earned "Sexiest Athlete" recognition in People Magazine's 'Sexiest Man Alive' issue in 2002. James Blake: No Strings will debut Sunday, Dec. 7, at 7:30 p.m. ET/4:30 p.m. PT.

The Tennis Channel ( www.thetennischannel.com ) is the 24-hour cable television network devoted to tennis and other exciting racquet sports that provides unparalleled coverage of the game, its elite championships and superstar athletes. The network features comprehensive coverage of major tournaments including Association of Tennis Professionals (ATP) Tour, Women's Tennis Association (WTA) Tour, Fed Cup, Davis Cup by BNP Paribas and Hyundai Hopman Cup competition and the European tournaments of the Tennis Masters Series. The network also showcases instruction from the finest teachers, legendary matches, in-depth profiles of the greatest players, analysis and news, the latest on equipment and tennis getaways.

For Further information:
Eric Abner, Tennis Channel, 310-314-9445 or eabner@tennischannel.com