LOS ANGELES, December 3, 2003 —
The Tennis Channel, the 24-hour cable television network devoted exclusively to tennis and other racquet sports, wraps up the 2003 tennis season and month of championship competition with 31 separate channel roll-outs, reaching 12 states; as well as carriage with VOOM, a direct broadcast service from Rainbow DBS, Cablevision Systems Corporation's satellite division. The announcement was made today by Randy Brown, senior vice president, distribution, The Tennis Channel.
"The satellite and cable industry have gift-wrapped their support of The Tennis Channel's programming mission, and we couldn't be more thankful. This is an incredible amount of launch activity concentrated in one month and a great way to wrap up an awesome season of tennis competition," said Brown. "We're delivering our sport to more tennis fans than ever and driving tune-in during the holidays. We look forward to building upon this momentum well into 2004."
The Tennis Channel has been available on VOOM since the high-definition broadcast service launched on October 15, 2003. By February 2004, VOOM will offer 39 high-definition channels to consumers across the continental United States, including the exclusive VOOM package of 21, commercial-free channels created by Rainbow Media Holdings LLC such as: Rush - heart-pounding, in-your-face, extreme sports like skydiving, snowboarding, surfing and skateboarding; WorldSport - intense sporting competitions around the globe, from world-class soccer in Spain to Grand Prix Sailing in New Zealand; and Monsters - a channel that takes scary movies to the next level with the power of HD.
VOOM is available through 1,600 Sears stores nationwide, and may also be ordered by calling 1-800-GET-VOOM or visiting www.voom.com.
On December 1, 2003, The Tennis Channel launched on Time Warner in Kerrville, Texas; on Bright House in Marion, Ind.; on Grande in Austin, San Antonio, Corpus Christi, Odessa-Midland and Waco, all in Texas; and on Time Warner in Gonzalez, Texas. Also on December 1, NTS Communications in Lubbock, Texas, begins carriage of The Tennis Channel.
Additional launches of The Tennis Channel on Time Warner in December include: Houma (Dec. 2) and LaPlace (Dec. 3), La.; Raleigh, N.C. (Dec. 4); Dothan, Ala. (Dec. 4); Fayetteville, N.C. (Dec. 4), Lake City (Dec. 15), Live Oak (Dec. 15), St. Augustine
(Dec. 16), Cape Coral (Dec. 17), all in Fla.; Terra Haute, Ind. (Dec. 22); and, Lincoln, Neb. (Dec. 31).
The Tennis Channel is launching on Adelphia Communications in Cleveland, Ohio (Dec. 16), in Cartersville, Canton, and Cumming, Ga. (late Dec.), and in Colorado Springs, Colo. (12.31). The channel is also launching on RCN in Boston (Dec. 15); on Cox Cable in Middle Georgia (Dec. 17); on Urban Cableworks of Philadelphia (Dec. 23); on Buckeye Cable in Toledo, Ohio (Dec. 31); on Lexcom in Lexington, N.C. (Dec. 31); and in Sandusky, Ohio, on Erie County Cable (Dec. 31).
The December launch activity follows a productive November for The Tennis Channel.
During the second half of November, The Tennis Channel launched on Time Warner Cable in Nederland, Texas (Nov. 15); Columbus, Ohio (Nov. 17); San Antonio, Texas (Nov. 18); Wichita Falls, Texas (Nov. 20). Additionally, in November, The Tennis Channel partnered with Insight Communications, the ninth-largest cable operator in the United States, to accomplish the first launch in a 10-year agreement, on Insight's digital tier in the Louisville, Ky., area. Also last month, the eight-month-old channel introduced itself to viewers in the New York market by rolling out a series of launches on Time Warner Cable.
The Tennis Channel ( www.thetennischannel.com ) is the 24-hour cable television network devoted to tennis and other exciting racquet sports that provides unparalleled coverage of the game, its elite championships and superstar athletes. The network features comprehensive coverage of major tournaments including Association of Tennis Professionals (ATP) Tour, Women's Tennis Association (WTA) Tour, Fed Cup, Davis Cup by BNP Paribas and Hyundai Hopman Cup competition and the European tournaments of the Tennis Masters Series. The network also showcases instruction from the finest teachers, legendary matches, in-depth profiles of the greatest players, analysis and news, the latest on equipment and tennis getaways.