LOS ANGELES, March 12, 2004 —
The Tennis Channel continues to strengthen and grow its management team with the hiring of Frank Garland as senior vice president of advertising sales. The 24-hour cable television network devoted to tennis and other racquet sports selected the veteran of The Weather Channel for his 20-plus years experience in advertising sales, and his esteemed background with emerging cable channels and other entrepreneurial businesses. The announcement was made today by David Meister, chairman and chief executive officer, The Tennis Channel.
"We're pleased to have such an experienced, professional and innovative executive leading our advertising sales team," said Meister. "Frank brings a great background of managing value-added advertising sales in emerging cable networks, which is a perfect fit for The Tennis Channel."
"The Tennis Channel is a network with tremendous programming; everything from live coverage of top, world-class tournaments to original series that feature the game's biggest stars," said Garland. "I'm thrilled to be a part of the team in a position where I can apply my experience and creativity to help build and grow the network."
Garland brings extensive management, cable network sales and start-up business experience to The Tennis Channel. Most recently the executive was senior vice president, sales and marketing, and partner in Prime Point Media, the first national network for phone kiosk advertising.
Prior to the position, Garland was with The Weather Channel for 17 years, where he rose from account executive to senior vice president of advertising sales. He was responsible for a team of 75, overseeing a 552 percent increase in ad revenues, and was integral in the launch of Weather.com, the network's award-winning Web site, as well as The Travel Channel. Garland also gathered sports-related experience while with The Weather Channel, building multimedia advertising and sponsorship packages around such events as the PGA Tour, the FOX NFL Pregame Show and U.S. Open tennis. Under his stewardship, The Weather Channel was recognized by The Jack Myers Report as The Number One Added Value Cable Network and also as having the Number One Sales force.
Previously, he was president and CEO of Clayshire Communications in Chicago, providing an unwired radio network for the college market. Garland began his career as a media buyer at Chicago-based Leo Burnett, planning media for Nestle and other major marketers.
The Tennis Channel ( www.thetennischannel.com ) is the 24-hour cable television network devoted to tennis and other racquet sports, and provides unparalleled coverage of the game, its elite championships and its superstar athletes. The network's comprehensive coverage includes telecasts of the ATP Masters Series, top-tier WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup. The Tennis Channel also showcases instruction from the finest teachers, legendary matches, in-depth profiles of the greatest players, analysis and news, the latest on equipment, and tennis getaways.