LOS ANGELES, April 19, 2004 —
The Tennis Channel, a 24-hour cable television network devoted to tennis and other racquet sports, has promoted one executive team member and added two others, following a year of strong growth. Nancy Pingitore has been promoted within The Tennis Channel affiliate sales department to account director, Atlantic region. New to the network are Eric Abner, director, public relations; and Chris Hiller, director, creative services. The announcement was made today by David Meister, chairman and chief executive officer, The Tennis Channel.
"The Tennis Channel has experienced tremendous growth during our first year on the air, and we're committed to becoming a staple in tennis and sports fans' daily television diets," said Meister. "Nancy has already had a major, positive impact on reaching our distribution goals, while Eric and Chris bring the right mix of talent, experience and dedication to help The Tennis Channel continue to grow in other areas."
In just ten months, the affiliate sales team has succeeded in gaining launches in 166 major markets and 32 states, establishing key relationships with 24 different cable and satellite companies. The Tennis Channel's comprehensive tournament coverage has contributed to this momentum, providing coverage of top, world-class events, including the ATP Masters Series and WTA Tour top-tier competitions, and tennis' annual Team Cups - Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup.
Pingitore, account director, Atlantic region, joined The Tennis Channel in June as an account manager in the network's Atlanta-based affiliate sales department. Her activity has included a significant digital basic launch on Adelphia in West Palm Beach, Fla., and the network's recent launch on Comcast in Atlanta this month.
Public Relations Director Abner comes to The Tennis Channel from television promotion and marketing trade association PROMAX&BDA, where he was communications director, overseeing internal and external communications, association publications, outreach projects and conference-related activities. Abner's experience also includes handling trade associations, syndicated television and new media accounts with entertainment public relations firm The Lippin Group.
Hiller, The Tennis Channel's new director of creative services, has been a creative professional for the past 15 years. She worked at E! Entertainment Television and Style from its launch through its first decade, directing all of the network's off-air materials. Most recently she ran her own creative-consulting business, branding a wide range of organizations and design projects, including a four-man basketball league and a nationwide animal shelter.
The Tennis Channel ( www.thetennischannel.com ) is the 24-hour cable television network devoted to tennis and other racquet sports, and provides unparalleled coverage of the game, its elite championships and its superstar athletes. The network's comprehensive coverage includes telecasts of the ATP Masters Series, top-tier WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup. The Tennis Channel also showcases instruction from the finest teachers, legendary matches, in-depth profiles of the greatest players, analysis and news, the latest on equipment, and tennis getaways.