LOS ANGELES, May 3, 2004 —
The Tennis Channel, the 24-hour cable television network devoted exclusively to tennis and other racquet sports, has netted deals with Adelphia Communications, Qwest Communications, Time Warner Cable and Cox Communications to expand the network's sub count in top markets such as Los Angeles, Denver, Miami, Washington, D.C., Phoenix and San Juan. The announcement was made today by Randy Brown, senior vice president, distribution, The Tennis Channel.
"These recent launches increase The Tennis Channel's reach in some of the nation's top markets and illustrate the value of our live event coverage and behind-the-scenes programming," said Brown.
The Tennis Channel launches today on Cox Communications in Fredericksburg and Fairfax County, Virginia. Both cities are in the Washington, D.C., DMA. Also beginning on May 3, residents of Berlin, N.H., will begin receiving The Tennis Channel on Time Warner Cable. On May 1, Adelphia Communications launched the network in South Dade, Fla., just outside of Miami, and in San Juan, Puerto Rico. Davidson Cable Company subscribers on Hilton Head Island also gained access to The Tennis Channel starting on the first of May.
Qwest Communications began providing The Tennis Channel in the Denver area with its launch in Highlands Ranch, Colo., and to Phoenix residents on April 30. Finally, as of April 28, Adelphia Communications is carrying The Tennis Channel in six cities in the Los Angeles area: Camarillo, Oxnard, Ojai, Santa Paula/Fillmore, Agoura Hills/Westlake, Oak Park.
The Tennis Channel ( www.thetennischannel.com ) is the 24-hour cable television network devoted to tennis and other racquet sports, and provides unparalleled coverage of the game, its elite championships and its superstar athletes. The network's comprehensive coverage includes telecasts of the ATP Masters Series, top-tier WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup. The Tennis Channel also showcases instruction from the finest teachers, legendary matches, in-depth profiles of the greatest players, analysis and news, the latest on equipment, and tennis getaways.