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TENNIS CHANNEL TEAMS UP WITH 2K SPORTS TO PROMOTE BEST-SELLING TENNIS SERIES

LOS ANGELES, March 14, 2011

Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle, has teamed up with 2K Sports to integrate the network’s brand in the video game maker’s new tennis game. Top Spin 4 is the fourth installment of 2K Sports’ best-selling tennis series and the second multi-platform video game Tennis Channel has lent its brand to for a cross-marketing effort.

 

The game, available March 15, will integrate the Tennis Channel brand on all stadium court signage within the game.  Tennis Channel will include a review of the game on www.tennischannel.com and produce a 60-second News and Notes about Top Spin 4.  The network will also promote the game on its news segment show, Court Report

 

Additionally, Top Spin 4 will be included in Tennis Channel’s prize giveaway and promotional efforts for its Racquet Bracket tournament prediction game.

 

Top Spin 4 offers players the competitive action of live tennis like never before with redesigned controls and enhanced TV broadcast-style presentation elements. Each of the title’s top athletes and legendary pros will be equipped with 2K Sports’ signature animations, including player-specific swing styles, custom celebrations and outfits.

 

Top Spin 4 features the largest roster in the franchise to date, including Andre Agassi (the first time in a decade Agassi will be featured in an interactive entertainment experience), Bjorn Borg, Roger Federer, Jim Courier, Rafael Nadal, Boris Becker, Serena Williams, Patrick Rafter, Michael Chang, Dinara Safina, Andy Murray, Novak Djokovic, Ana Ivanovic, Ivan Lendel, Pete Sampras, Andy Roddick, James Blake, Caroline Wozniacki, Nikolay Davydenko, Gilles Simon, Bernard Tomic, Eugenie Bouchard, Stanislas Wawrinka, Vera Zvonareva and Jelena Jankovic.

 

Tennis Channel (www.tennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle.  A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community.  It also has the most concentrated single-sport coverage in television, with telecast rights to the US Open, Wimbledon, Roland Garros (French Open), Australian Open, Olympus US Open Series, ATP World Tour Masters 1000 events, top-tier WTA competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup.  Tennis Channel is carried by nine of the top 10 MSOs, Verizon FiOS TV, AT&T U-verse, DIRECTV and DISH Network.

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For Further information:
Natalie Verdugo, Tennis Channel, 310-430-7519 or nverdugo@tennischannel.com