NEW YORK, January 19, 2011 —
Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle, today announced the appointment of Gail Rodriguez to director, ad sales marketing. Located in the network’s New York ad sales headquarters, the seasoned marketing executive will report to Robyn Miller, senior vice president, marketing, Tennis Channel, effective immediately.
“We’re thrilled to have Gail on board as the network continues to expand its sponsor-related marketing initiatives,” said Miller. “Her track record at numerous well-known television brands as well as her experience heading client-driven marketing campaigns are second to none. We’re very excited to add her to our team and look forward to her immediate impact on our sales marketing.”
Rodriguez will act as a liaison integrating network marketing initiatives with ad sales activities, tailoring them to the needs of the channel’s many sponsors. In this role she will work very closely with the head of ad sales, in addition to Miller, to coordinate and manage day-to-day and event-centered projects.
Rodriguez most recently spent more than three years with Discovery Channel, where she lead strategic and creative development of multimillion dollar, multi-faceted campaigns for the network’s key programs and specials as a marketing strategy manager. Before this she was manager of fan development and promotions with Washington, D.C.’s professional hockey team, the Capitals, where she developed and oversaw various promotional events and programs. Prior to this Rodriguez developed advertiser-specific campaigns among all sports properties as the marketing manager for NBC Universal’s NBC/USA Sports division, after having worked as integrated marketing manager for MTV Networks, executing national sponsorship projects for network events and developing multi-platform promotions.
Tennis Channel (www.tennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to the US Open, Wimbledon, Roland Garros (French Open), Australian Open, Olympus US Open Series, ATP World Tour Masters 1000 events, top-tier WTA competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by nine of the top 10 MSOs, Verizon FiOS TV, AT&T U-verse, DIRECTV and DISH Network.
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