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TENNIS CHANNEL OPEN AMONG FIRST U.S. ATP TOURNMENTS TO EMBRACE “GREEN” INITIATIVES

SANTA MONICA, February 27, 2008

Earth-Friendly Operations, Giveaways and Promotions Scheduled for Las Vegas Tennispalooza, March 3-9

Network to Make Web Site's Environmentally Friendly Section Active During Tourney

LOS ANGELES, Feb. 27, 2008 – The Tennis Channel Open - the Las Vegas-based ATP tournament owned and operated by Tennis Channel - will establish ecologically friendly elements during this year's event as one of the first major initiatives under the network's new environmentally conscious stance.

In conjunction with this year's green Tennis Channel Open, ticket holders will receive a free recycled shopping tote and be eligible to win a recyclable water bottle while supplies last. Both items will be available at Tennis Channel's tournament booth, where visitors can get tips on how they can adjust their day-to-day habits to become more earth-friendly at home, work, while traveling and on the tennis court. The tournament will also provide every child who participates in the Kids Day activities March 4 with an organic cotton T-shirt, while StopGlobalWarming.org, a sponsor of the day's events, will distribute "take action" tip sheets, stickers and postcards.

Attendees also will be encouraged to join Tennis Channel Open in its green initiative and recycle their old tennis balls, cans and racquets by bringing them to the Darling Memorial Tennis Center and dumping them in special collection bins throughout the week. At the end of the event tournament officials will recycle the cans and donate the balls and racquets to The Public Education Foundation Teacher EXCHANGE Program of Las Vegas for use by local schools in the district.

"Tennis Channel Open gives our network the perfect opportunity to raise environmental awareness on a large, wide-reaching scale," said David Egdes, tournament director and senior vice president of tennis industry relations, Tennis Channel. "By making an effort to decrease waste, and use recyclable and recycled products at our tournament we're hoping to send a message to the community and beyond that everyone can do little things to make a big difference."

The Tennis Channel Open will also be going green behind the scenes as the grounds will feature recycle stations throughout and the use of clean-burning, bio-diesel fuel to power generators and player transport cars. Concession stands will use recycled plates, napkins and containers, while the event's overall waste-management systems have been upgraded to be more ecologically sound. Tour Concepts, the tournament's apparel vendor, will provide earth-friendly options to patrons 100% organic cotton caps and T-shirts.

In conjunction with the 2008 Tennis Channel Open, the network's new eco-conscious web page, www.tennischannel.com/servegreen will become active during the first day of play, March 3. The online destination will feature a "Did you know?" section, and a series of 60-second clips illustrating ways to become ecologically friendly called, "Green Shorts." This is in addition to general tips and information.

Tennis Channel (www.tennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and passionate lifestyle of tennis. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to Wimbledon, Roland Garros (the French Open), the Australian Open, US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by eight of the top 10 MSOs and has a national footprint via DIRECTV and Echostar's DISH Network.

For Further information:
Eric Abner, Tennis Channel, 310-314-9445 or eabner@tennischannel.com