LOS ANGELES, October 22, 2007 —
Longtime Scripps, CBS Executive to Oversee Network Ad Sales
Current Tennis Channel Ad Sales Head Doug Martz to Manage Studio-Based
Ad Revenue Opportunities, Network Sponsorship Consultants
Tennis Channel, in conjunction with rapidly expanding distribution including the network’s launch on DIRECTV Aug. 27 and subsequent doubling of its subscriber base, is bolstering its advertising sales division with the addition of longtime Scripps emerging networks ad sales head Gary Herman. As senior vice president of advertising sales he will report directly to Tennis Channel Chairman and CEO Ken Solomon, who made the announcement today.
Based in New York, Herman will oversee all network ad sales operations and infrastructure, effective immediately. In this role he will act as a chief senior strategist for Tennis Channel, and drive sales and monetization across all brand platforms, including on air, Web, VOD, broadband and wireless applications. Herman will seek to expand Tennis Channel’s advertising and sponsorship revenues in accord with the network’s dramatic subscriber growth this year, from 10 million to 20 million, and more than 50 million during the network’s Grand Slam coverage.
The addition of Herman as head of ad sales allows Doug Martz, current Tennis Channel senior vice president, advertising sales, to focus his efforts more intensely on the network’s major charter clients and non-traditional based sales opportunities. As senior vice president, advertising sales and alternative revenue, Martz will coordinate and execute large, integrated business development-based sponsorships nationally. This includes extensive sponsorship activities in accord with the network’s Tennis Channel Open professional tennis tournament in Las Vegas and guiding the efforts of the company’s tennis industry sponsorship consultants. Martz will remain based in Tennis Channel’s Los Angeles’ headquarters and work in concert with Herman to integrate overall ad sales efforts, continuing to report to Solomon.
Herman and Martz are no strangers to one another. Both senior vice presidents worked together with Solomon at Fine Living Network.
“Gary’s experience in bringing fast-growing television networks from zero to profitability is second to none,” said Solomon. “His addition strengthens our ad sales efforts by streamlining everything under a traditional, New York-based focal point, while allowing us to retain an L.A. operation that can take advantage of Tennis Channel’s unique value proposition and create large, content-driven sponsorship opportunities. This is a natural result of Tennis Channel’s exponential growth this year, in terms of both subscribers, with close to 20 million homes, and world-class programming, with three of the four Grand Slams.”
Herman comes to Tennis Channel from Scripps Networks, where he had worked since 2000, most recently as senior vice president, advertising sales, for emerging networks and Scripps syndication properties. While at Scripps Herman launched ad sales efforts for digital networks DIY and Fine Living and led teams that increased annual revenues by 70 percent. Herman and his senior sales management teams in New York, Los Angeles, Chicago, Detroit and Atlanta generated partnerships with more than 100 blue chip national brands for both DIY and Fine Living. Additionally, ad sales growth outpaced subscriber gains during each year of his tenure.
Prior to Scripps, Herman served as Mid-Atlantic national sales director on CBS/Group W’s national sales team from 1991-2000. In this role he represented owned and operated stations in New York, Los Angeles, Chicago, Detroit, Philadelphia, Boston, San Francisco, Pittsburgh, Miami, Baltimore and Utah.
“I’m excited and chomping at the bit to get going at Tennis Channel,” said Herman. “In just four short years so much has been accomplished here, and I’m really looking forward to building on the strength of an unparalleled sports coverage schedule that includes three Grand Slams, the US Open Series and more than 60 tournaments throughout the year. The ad sales group is poised to make that jump to the next level through recent advances in television audience and Web traffic, and I can’t wait to add to the stellar achievements already made by Doug and this team.”
Tennis Channel (www.tennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and passionate lifestyle of tennis. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to Wimbledon, Roland Garros (the French Open), the Australian Open, US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by eight of the top 10 MSOs and has a national footprint via DIRECTV and Echostar’s DISH Network.
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