LOS ANGELES, August 27, 2007 —
Sports and Lifestyle Network is on DIRECTV Channel 217; HD Channel to Launch Near End of 2007
Tennis Channel today announced that the sports and lifestyle network has launched on DIRECTV viewer channel 217 to coincide with the start today of the 2007 US Open tennis tournament, one of the sport’s four Grand Slam competitions. Tennis Channel’s placement in the DIRECTV programming lineup centers it perfectly for its audience, between popular national sports channels like NFL Network and lifestyle networks on the other side.
Tennis Channel is available on DIRECTV’s broadly distributed CHOICE XTRA programming package, and both DIRECTV and Tennis Channel have plans to offer the network in high-definition near the end of 2007. This will mark the first time fans anywhere will be able to watch Tennis Channel in HD.
“We couldn’t be more thrilled with this distribution milestone, which instantly doubles our subscribers and allows millions of tennis fans around the country to finally watch Tennis Channel on DIRECTV every day,” said Ken Solomon, chairman and CEO, Tennis Channel. “The channel’s position on 217 between major sports channels on one side and lifestyle programming on the other is a metaphor for what this network is, and we’re right in the middle of the most highly trafficked boulevard on the dial. Additionally, DIRECTV’s emphasis on marketing this network as a significant aspect of their lineup has already had a real and immediate impact toward raising Tennis Channel awareness nationally, and will continue to do so.”
In May more than one million unique households tuned in during DIRECTV’s French Open Sneak Peek, which featured Tennis Channel’s comprehensive coverage of the tournament and DIRECTV’s French Open Interactive. Special interactive features, like the Mix Channel with Tennis Channel’s primary feed and five additional Court Channels, led to nearly twice as many total viewers for the network, adding to the number of viewers who watched the primary feed alone by 92 percent. These enhancements also increased total French Open viewing time by 25 percent over the amount of time viewers spent watching only the network’s primary feed.
Tennis Channel is the most concentrated single-sport network in television, with more than 60 tournaments throughout the year, including three of the four Grand Slams. The network’s catalog of original series and specials includes player interviews, tournament behind-the-scenes, superstar “days in the life,” real-life tennis friendships, tennis vacations and hundreds of hours of exclusive documentary programming.
DIRECTV, Inc., the nation’s leading satellite television service provider, presents the finest television experience available to more than 16.3 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET™ and MLB EXTRA INNINGS®. DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan™, US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit directv.com.
Tennis Channel (www.tennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and passionate lifestyle of tennis. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to Wimbledon, Roland Garros (the French Open), the Australian Open, US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by eight of the top 10 MSOs and has a national footprint via DIRECTV and Echostar’s DISH Network.
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