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TENNIS CHANNEL PARTNERS WITH MLB ADVANCED MEDIA FOR LIVE ONLINE FRENCH OPEN COVERAGE

LOS ANGELES, May 24, 2007

TennisChannel.com will Stream Live Matches on Multiple Courts During French Open

Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to both the professional sport and passionate lifestyle of tennis, will partner with MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, in a multi-year agreement to stream live matches and supporting content to Tennis Channel’s Web site, www.TennisChannel.com, during Roland Garros, commonly referred to as the French Open. The online coverage will complement Tennis Channel’s comprehensive broadcast of the event, one of tennis’ four prestigious Grand Slam tournaments, which begins May 27, 2007.

Powered by MLBAM, www.TennisChannel.com will stream French Open matches live, allowing Web viewers to choose from up to four simultaneous matches. In addition to live matches, www.TennisChannel.com will provide other on-demand video content, including daily highlights, archived matches and original content.

“Tennis is a perfect fit for broadband coverage because there are many matches other than the one on center court usually shown on television,” said Victoria Quoss, executive vice president of programming, network strategy, Tennis Channel. “Tennis Channel will help evolve the way the sport is covered, by allowing fans to see more matches and have more access to the players they want to see, but also, in doing so, allow us to grow both our business and the network’s brand.”

This is the first stage in Tennis Channel’s broadband relationship with MLBAM. The network plans to launch a more comprehensive video offering with the help of MBLAM that includes additional tournaments, among them the 2008 Australian Open.

Under the arrangement MLBAM will also help with sponsorship and online advertising sales efforts.

“We are excited about the opportunity to partner with Tennis Channel,” said Leslie Gittess, vice president, business development, MLBAM. “We look forward to helping tennis fans enjoy the live action from Roland Garros.”

“MLBAM is state of the art when it comes to broadband and online sports content,” added Lynn Forbes, vice president, Web and new media, Tennis Channel. “Tennis Channel plans to bring the broadband experience to tennis audiences like never before, and MLBAM helps us to deliver that promise to our online viewers as well.”

About MLBAM
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. MLB.com offers more live events on the Internet than any other website in the world.

Tennis Channel (
www.thetennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and passionate lifestyle of tennis. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to Roland Garros (the French Open), the Australian Open, US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by eight of the top 10 MSOs and has a national footprint via DIRECTV and Echostar’s DISH Network. 

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For Further information:
Eric Abner, Tennis Channel, 310-314-9445 or eabner@tennischannel.com