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The Tennis Channel Names Adam Weene Vice President, Strategic Planning and Business Development

LOS ANGELES, October 4, 2004

The Tennis Channel, the first and only 24-hour cable television network devoted exclusively to tennis and other racquet sports, has expanded its executive team with the addition of Adam Weene. He is joining The Tennis Channel as vice president of strategic planning and business development. Weene was formerly with The Walt Disney Company’s strategic planning department. The announcement was made by David Meister, chairman and CEO of The Tennis Channel.

“We’ve made great progress as a network and now we’re ready to add more executive talent,” said Meister. “Adam’s background in strategic planning makes him uniquely qualified to help take The Tennis Channel to the next stage of our business life.”

“The Tennis Channel has been very successful in its first year and my goal is to continue its growth through the addition of strategic, creative and timely new market opportunities. There’s a tremendous amount of expertise at The Tennis Channel, and I am excited to be a member of such an entrepreneurial group,” said Weene. “I’ve always been a big fan of tennis and I am excited that in this position, I’ll be helping fans gain access to such a great sport.”

In this new-to-the-network position, Weene directs the company’s business development functions, which include exploring new media, new markets and other ancillary growth opportunities. He works closely with Meister, Steve Bellamy, president and founder, and the rest of The Tennis Channel’s senior management exploring strategic decisions and new business initiatives for the company. In addition, in this role Weene is responsible for coordinating and implementing strategic planning across all departments.

Prior to joining The Tennis Channel, Weene was a member of The Walt Disney Company’s strategic planning department where he worked closely with senior management of the company’s broadcasting and cable properties. Before joining Disney, Weene worked in private equity investing for Electra, Inc. where he was responsible for making several investments across a variety of industries.

The Tennis Channel ( ) is the cable television network devoted to tennis and other racquet sports, and provides unparalleled coverage of the game, its elite championships and its superstar athletes. The network’s comprehensive coverage includes telecasts of the US Open Series, ATP Masters Series, top-tier WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup. The Tennis Channel also showcases instruction from the finest teachers, legendary matches, in-depth profiles of the greatest players, analysis and news, the latest on equipment, and tennis getaways.

For Further information:
Eric Abner, Tennis Channel, 310-314-9445 or