LOS ANGELES, August 3, 2006 —
“Acura Net Cam” to Provide Viewers In-Net Cameras During Network’s Coverage
of US Open Series Tournament in La Costa, Calif.
The Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to tennis and the healthy, active lifestyle that surrounds it, and long-time advertising partner Acura are unveiling a broadcast first this week during the Acura Classic. When the network’s live tournament coverage begins today it will mark the first ever use of a camera positioned in the net during television coverage of a Sony Ericsson WTA Tour event. The “Acura Net Cam” will give tennis fans another perspective of the on-court action during the US Open Series event in La Costa, Calif., near San Diego.
After its Thursday, Aug. 3, debut, the “Acura Net Cam” will be used during all match coverage through Friday’s action, both singles semifinals Saturday and the doubles final Sunday (a complete broadcast schedule follows this release). Those who watch will see angles they have never seen before in women’s tennis, with an on-court view of the competition, and close-ups as tennis balls just clear the webbing.
“This great advancement is the result of a long collaborative partnership between The Tennis Channel and the creative programming team led by Chuck Bachrach at Rubin Postaer and Associates, Acura’s longtime ad agency,” said Ken Solomon, chairman and CEO, The Tennis Channel. “One of our network’s top priorities is to help drive and evolve professional tennis coverage, and this innovative camera angle gives tennis fans a brand new way to experience the game on television.”
In addition to name placement within The Tennis Channel’s tournament coverage, Acura is attached to pre-tournament tune-in spots on the network, and a series of vignettes tied to the Acura Classic. The vignettes include a 2005 Acura Classic review, 2006 tournament preview and a News and Notes on the winning player following this year’s event. Each of these will run multiple times on the channel.
“The Tennis Channel is proud to be the first television network to offer an in-net camera during a Sony Ericsson WTA Tour tournament and the US Open Series, and we appreciate the longstanding support from our friends at Acura, who make this possible,” added Doug Martz, senior vice president, advertising sales, The Tennis Channel. “Additionally, we’re thrilled that the Sony Ericsson WTA Tour and tournament owner Promotion Sports, Inc. have allowed the ‘Acura Net Cam’ to happen at this event.”
Acura has a long relationship with tennis and The Tennis Channel. The brand has been both a television and online advertising partner since the network’s launch in 2003, and in 2004 introduced the Acura Tennis Report, the channel’s signature weekly news update. The automobile designer, engineer and manufacturer is the title sponsor of this week’s women’s tennis tournament in the San Diego area.
The Tennis Channel’s 2006 Acura Classic Coverage (all times Eastern):
Singles coverage, doubles final
Thursday, Aug. 3 – 10:30 p.m.-2:30 a.m. – singles coverage
Friday, Aug. 4 – 7 p.m.-9 p.m.; 11 p.m.-1 a.m. – singles coverage
Saturday, Aug. 5 – 10 p.m.-2 a.m. – singles semifinals
Sunday, Aug. 6 – 10 p.m.-12 a.m. – doubles final
The Tennis Channel ( www.thetennischannel.com ) is the only 24-hour, television-based multimedia destination dedicated to tennis and the healthy, active lifestyle that surrounds it. As the most concentrated single-sport network on television, the brand combines comprehensive sports coverage with health, fitness, pop culture, lifestyle and travel programming. Fifty-two week tournament telecast rights include the US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup, offering compelling coverage of the game’s most dramatic rivalries and energetic personalities.
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