LOS ANGELES, June 30, 2006 —
The Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to tennis and the healthy, active lifestyle that surrounds it, has unveiled an online content package to coincide with Wimbledon, one of the most prestigious events in all of organized sports. In conjunction with London’s annual grass-court tennis tournament, www.TheTennisChannel.com features news, previews, updates, travel information, broadband video, message board access and a variety of other content fully dedicated to the event.
The content package can be accessed through The Tennis Channel’s Web site or at www.TheTennisChannel.com/wimbledon. In addition to tennis news, scores and rankings, visitors can search player profiles and photo galleries, and connect with other fans through numerous message boards. The site also offers picks and pans by writer Ace McClay and a regular, “London Pub Crawl” blog by the Tennis Insider, a man-on-the-street journal that focuses on tennis fans on the trains and at the pubs throughout London.
A London city guide offers travel guidelines with information on restaurants, hotels, places to play tennis and other in-town activities. Guests can access any number of London and tournament-themed broadband video online, covering everything from “Brits around Town” to “London Calling” to “Wimbledon’s Home.” The package also contains fun facts about the tournament and a page where guests can download player-themed wallpaper for their computer desktops.
“Wimbledon is a word everyone naturally associates with tennis,” said Lynn Forbes, vice president, Web and new media, The Tennis Channel. “During this year’s tournament our site is going to reflect not only what happens on the court at this great annual tradition, but also what happens in London at the same time. It’s the first time that tennis fans have ever had so much of the lifestyle aspect hand-in-hand with the actual tournament.”
The Tennis Channel recently re-launched its Web site, unveiling a clean, sophisticated design with comprehensive tennis travel section, extensive original broadband video content and expanded advertising space.
The Tennis Channel (www.thetennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to tennis and the healthy, active lifestyle that surrounds it, and forges the personal connection between the professionals on the court and the game’s millions of aficionados. The home for people who watch, play and live their passions through tennis, the network is a hybrid of comprehensive sports coverage, health and fitness programming, pop culture and entertainment access, and lifestyle and travel information. The Tennis Channel is the most concentrated single-sport network in television, with telecast rights to the US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup, the combination of which offer the compelling, ongoing story of the game’s most dramatic rivalries, energetic personalities and emotional, yearlong journey.
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