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THE CROWN JEWELS OF TENNIS ARE COMING TO TOWN… AND SO ARE THE ATP'S TOP PLAYERS

LOS ANGELES, July 14, 2006

“Tennis Channel Kwiat Million Dollar Swinger” to be on Display During US Open Series

The stars of tennis’ ATP tour will not be the only things shining during the US Open Series now that the world’s most expensive tennis racquet is traveling with them across the country. “The Tennis Channel Kwiat Million Dollar Swinger” is a $1 million Kwiat diamond-encrusted tennis racquet, which will be on display at four US Open Series tournaments that take place in cities throughout the United States.

The Wilson racquet was transformed into a $1 million work of art this February in honor of The Tennis Channel’s inaugural Las Vegas tournament, the Tennis Channel Open. It was created by the diamond experts at Kwiat, a 100 year-old New York based diamond company known for its exquisite quality and craftsmanship. The racquet includes 180 cts., and more than 3,041 individual brilliant cut Kwiat diamonds set in an 18K white gold base.

“This racquet is truly stunning and something that you have to see to believe,” said Ken Solomon, chairman and CEO of The Tennis Channel. “We’re excited to share it with tennis fans and others during US Open Series tournaments in Indianapolis, Los Angeles, Washington, D.C., and New York this year.”

“The Tennis Channel Kwiat Million Dollar Swinger” will be visiting the following cities and tournaments during the US Open Series this year:

Indianapolis – RCA Championships, July 17-20 at Reis Nichols
Los Angeles – Countrywide Classic, July 24-28 at Gearys Beverly Hills
Washington, DC – Legg Mason Tennis Classic, Aug. 1-4 at Liljenquist
New York – US Open, Aug. 28-Sept. 10 at Saks Fifth Avenue

The Tennis Channel will again televise more than 100 hours of US Open Series action in 2006, 25 of these hours from the competitions in Indianapolis, Los Angeles and Washington, D.C. The 10-tournament summer hard-court series was created in 2004 and leads to the US Open in New York at the end of the summer. US Open Series tournaments feature the best players on the men’s and women’s tennis tours, including some of the game’s most recognized names: Andre Agassi, Andy Roddick, Maria Sharapova, Roger Federer, Lindsay Davenport, Venus and Serena Williams, Rafael Nadal, and James Blake, among others.

The Tennis Channel’s telecast schedule at US Open Series tournaments in cities where “The Tennis Channel Kwiat Million Dollar Swinger” will be displayed this summer:

July 21-23 RCA Championships – Indianapolis
Friday, July 21 – 12:30 p.m.-2:30 p.m.: Singles Quarterfinal – live
Friday, July 21 – 2:30 p.m.-4:30 p.m.: Singles Quarterfinal – live
Friday, July 21 – 7 p.m.-9 p.m.: Singles Quarterfinal – live
Saturday, July 22 – 5 p.m.-7 p.m.: Singles Semifinal – live
Sunday, July 23 – 8 p.m.-10 p.m.: Doubles Final – delay

July 28-30 Countrywide Classic – Los Angeles
Friday, July 28 – 8:30 p.m.-10:30 p.m.: Second Match of the Day – delay
Friday, July 28 – 10:30 p.m.-2:30 a.m. – live
Saturday, July 29 – 1 a.m.-3 a.m.: Semifinal – delay
Sunday, July 30 – 8 p.m.-10 p.m.: Doubles Finals – delay

Aug. 4-6 Legg Mason Tennis Classic – Washington, D.C.
Friday, Aug. 4 – 9 p.m.-11 p.m. – delay
Saturday, Aug. 5 – 7 p.m.-9 p.m.: Singles Semifinal – live
Sunday, Aug. 6 – 8 p.m.-10 p.m.: Doubles Final – delay

Kwiat is a 100-year-old diamond jewelry company. Founded in New York, Kwiat is a fourth-generation family business. Craftsmanship, quality, and integrity are the three most important elements of Kwiat jewelry. At the heart of the Kwiat brand is the legacy of exceptional craftsmanship and fine quality diamonds. With nearly a century of experience in the diamond industry and a reputation as one of the world’s leading diamond companies, Kwiat is simply brilliant. All Kwiat diamonds are cut to be “simply brilliant.” Some of the celebrities that choose Kwiat include: Sharon Stone, Halle Berry, Tom Cruise, Katie Couric, Queen Latifah and Molly Sims.

The Tennis Channel (www.thetennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to tennis and the healthy, active lifestyle that surrounds it. As the most concentrated single-sport network on television, the brand combines comprehensive sports coverage with health, fitness, pop culture, lifestyle and travel programming. Fifty-two week tournament telecast rights include the US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup, offering compelling coverage of the game’s most dramatic rivalries and energetic personalities. 

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For Further information:
Eric Abner , Tennis Channel, 310-314-9445 or eabner@tennischannel.com