Senior Vice President, Head of Digital
Adam Ware is Tennis Channel’s senior vice president, head of digital media, joining the network in spring 2014. He has extensive television experience as a media consultant across a variety of concentrations, including sports, entertainment and multicultural media. He most recently acted as founder and principal of Aware Media Consulting, a boutique firm that offered strategic counseling to media companies with a particular emphasis on digital media and emerging audiences. In that capacity, Ware was intimately involved in the development of select mobile and digital platforms for Tennis Channel, including the launch of the network’s app in 2013.
Based in Los Angeles, Ware oversees the continuation of the network’s extensive digital growth of late, including its Tennis Channel Everywhere
app and the ongoing rollout of TV Everywhere accessibility. He takes advantage of the burgeoning digital market in tennis by focusing on the expansion of the mobile applications that allow fans to keep up with live play throughout the day. In addition to mobile growth, Ware will focus on utilizing the network’s abundance of tennis rights to expand its video-on-demand (VOD) library of content.
Previously, he served as acting CEO of Mnet America, a U.S.-based television network dedicated to Asian Americans and Asian pop culture. While there, he oversaw the channel’s launch and growth to reach 20 million homes. With a sizeable list of other new-network launches on his resume, Ware has held senior leadership positions within numerous television organizations, including FOX, UPN and USA Broadcasting. Additional Aware Media Consulting clients included AOL, Comcast Cable, Liberty Media, Boston Ventures Investment Partners and the United Talent Agency.
Ware attended the University of California, Los Angeles, and lives in Beverly Hills, Calif., with his family.