Senior Vice President, Advertising Sales
Based in New York, Herman oversees all network ad sales operations and infrastructure. In this role he acts as a chief senior strategist for Tennis Channel, and drives sales and monetization across all brand platforms, including on air, Web, VOD, broadband and wireless applications.
Herman comes to Tennis Channel from Scripps Networks, where he had worked from 2000-2007, most recently as senior vice president, advertising sales, for emerging networks and Scripps syndication properties. While at Scripps he launched ad sales efforts for digital networks DIY and Fine Living, and led teams that increased annual revenues by 70 percent. Herman and his senior sales management teams in New York, Los Angeles, Chicago, Detroit and Atlanta generated partnerships with more than 100 blue chip national brands for both DIY and Fine Living. Additionally, ad-sales growth outpaced subscriber gains during each year of his tenure.
Prior to Scripps, Herman served as Mid-Atlantic national sales director on CBS/Group W's national sales team from 1991-2000. In this role he represented owned and operated stations in New York, Los Angeles, Chicago, Detroit, Philadelphia, Boston, San Francisco, Pittsburgh, Miami, Baltimore and Utah.